Getting Down and Dirty With the ‘Sniffies Cruising Sport’ Capsule Collection

We’re calling it now: Sniffies has launched the hottest merch collection of the summer. The capsule collection, “Sniffies Cruising Sport,” draws on the vivid colors and athletic iconography of motocross gear, an aesthetic taking hold everywhere from red carpets to runways. Sniffies new collection asks us to imagine the feeling of ultimate freedom as we cruise the desert looking for adventure. Here, queer racing athletes rule the world and their only command is to get down and dirty in the desert.

There’s something especially invigorating and arousing about the raw power of desert dirt bike racing; the masculine bond between racers competing, the sweaty celebrations afterwards. That’s what drove Sniffies to explore the typically straight-centric world of motocross—and to shatter the machismo norm by centering queer power in the new capsule collection.

“During our casting process we learned that openly queer motocross racers are virtually nonexistent,” says Eli Martin, CMO and Creative Director at Sniffies. “We created a queer fantasy that captures the raw power and physicality of motocross to lean into the way our community fetishizes the sport and its gear.”

The Sniffies team honored the classic motocross uniform in their own way, combining streetwear with cruising culture. “Sniffies gear is infused with a streetwear aesthetic, but has a sly, subversive nod to cruising culture,” Martin says. “Our new collection draws inspiration from the hetero-dominated, hyper-masculine world of motocross—a sport that’s full of modern, and, frankly, sexy gear. The ‘Cruising Sport,’ collection is our own playful, yet sexy take on the classic motocross uniform.”

In the futuristic and sex-positive world Sniffies creates in the “Sniffies Cruising Sport” collection, curious racers are in their underwear, kicking up dust and dirt on their dirt bikes. Think motocross stunts in the barren desert, specialized kink moto jerseys for the pit crew, and the perfect backdrop for a curious hookup.

To live that fantasy, Sniffies’ collection includes performance style “Moto Underwear '' that ranges from briefs, sports briefs, and jockstraps in a variety of vibrant colors. But it’s not all underwear. From a striking, color blocked “Cruising Short” to a motocross style “Moto Jacket,” there’s something for everyone who’s curious.

If you don’t know about Sniffies, get ready for your world to expand to encompass all your deepest desires. Sniffies is a fully interactive, map-based cruising platform for gay, bi, trans, and curious people. This boldly sex positive dating and hookup app is a no-holds-barred digital space to explore without shame.

With the “Sniffies Cruising Sport” capsule collection, you can embrace the fetish and enjoy your own motocross fantasy. Racers can purchase ‘Sniffies’ Cruising Gear’ on Sniffies' web-app, the Sniffies Hush blog, and Sniffies’ Instagram Shop or experience ‘Sniffies’ Cruising Sport’ across Sniffies' social channels (Instagram, Twitter, TikTok, and YouTube).

See below for a video and images from the collection.